Woolworths' Masters home improvement store at Keysborough gets the go-ahead

PLANNING approval has been granted for the development of a $13 million Woolworths home improvement store at Keysborough, Planning Minister Matthew Guy announced today.

The home improvement store will be located at the corner of Springvale and Cheltenham Roads in Keysborough and is expected for provide employment opportunities for more than 150 staff.

The approval of the amendment to the Greater Dandenong Planning Scheme modifies the schedule to the mixed-use zone that applies to the site. It does not increase the overall floor area for the site, but redistributes the approved overall floor space between Restricted Retail and Trade supplies land uses.

"This revision, while procedural in nature, demonstrates the Victorian Coalition Government is committed to improving the planning system by ensuring a coordinated and streamlined process which supports increased competition in the retail sector," Mr Guy said.

Woolworths' home improvement stores, a joint venture with U.S. retailer Lowes, will be branded 'Masters'.  The first store will open later this year at Braybrook in Melbourne with a 13,500 square-metre outlet.

Following the opening of the Braybrook store, a number of stores will open in Victoria and Queensland, with an aim to secure 150 property sites within 5 years.

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