City of Melbourne seeks partner for mixed-use development in Queen Victoria Market precinct

THE City of Melbourne has called for expressions of interest to create a landmark mixed-use development in the heart of the Queen Victoria Market precinct, which will include affordable housing, specialist retail, community facilities and car parking.

In a statement last week, Lord Mayor Robert Doyle said the 6,329 square metre parcel of land known as the Munro site which Council purchased in October 2014 for $76 million is of vital strategic importance to Council's vision for market renewal.

Queen Victoria Market signage
Above: Queen Victoria Market signage / by Jes.

"In 2013, Council committed to the largest investment in its history: up to $250 million to renew the Queen Victoria Market. The development of this site will help fund the renewal program," the Lord Mayor said.

"This is a rare opportunity for the private sector to partner with Council to deliver an exemplar mixed-use development with all the hallmarks of what we consider smart development: residential apartments, childcare, family services, commercial and retail uses and the latest in environmental sustainability.

"It will also include customer car parking so that we can deliver on our commitment to maintain the current level of 720 customer car parks within the market precinct."

In line with the Queen Victoria Market Renewal Master Plan, the project will aim to deliver a mixed-use development that complements the market and brings life to the neighbourhood. It will include:

  • Specialty retail, specialty shops, cafes and hospitality services that complement the market's offer;
  • A major customer car park to replace the existing at-grade car park;
  • A new mid-block link from Franklin Street to Therry Street;
  • A childcare facility and family hub; and
  • Affordable housing in line with City of Melbourne's Homes for People Housing Strategy 2014-18.

"The City of Melbourne has a proud track record of delivering major projects in partnership with leading developers such as QV, Drill Hall and City Square," the Lord Mayor said.

"This project is one of the first in a series of renewal works that, depending on their scope, could generate 9000 new jobs at the market, 12,000 jobs in the precinct and thousands of construction jobs."

The development will also be consistent with proposed Planning Scheme Amendment C245, which has been submitted to the Planning Minister seeking permission for exhibition.

The proposed amendment seeks to introduce controls governing street frontage heights and setbacks to create a pedestrian friendly public realm. It would also introduce tower separation and wind and weather protection requirements and balance retention of heritage character with new development.

At the conclusion of the Expressions of Interest process, the City of Melbourne will shortlist developers to proceed to the second stage, a Request for Proposal process, which is expected to commence in October.

More information about the Queen Victoria Market Precinct Renewal project is available from the City of Melbourne website at <>.

Photo: Queen Victoria Market signage / Jes / Licensed under Creative Commons BY-SA 2.0.

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