South Australia

Adelaide City Council launches new strategy to boost the city's retail sector

A BLUEPRINT to help Adelaide's retail sector reach its full potential was last week officially launched by Adelaide City Council, with plans to attract new high-end stores and increase the number of retailers with extended trading hours.

According to the council, the City Retail Strategy will help develop great retail places, attract flagship brands and assist the retail and hospitality sectors to grow and create jobs. The strategy aims to support the almost 17,000 people who work in the retail and hospitality industries within the City.

Adelaide GPO
Above: Adelaide GPO / by Valter Wei.

While consumer confidence has been down in recent times, the council said it has entered a period of exciting revitalisation and the strategy has been put in place to help retailers benefit.

Lord Mayor Martin Haese, who is a former long-term retailer and extremely supportive of the strategy's implementation, said a strong retail sector is vital to the City's economic success.

"A major $30 million upgrade to Adelaide's shopping heart, Rundle Mall, has reinforced the Mall's position as South Australia's leading retail precinct," Cr Haese said.

"Council is committed to working with retailers to help drive the City's retail strategy – the first of its type for the City – and a blueprint for a strong and vibrant retail sector in Adelaide."

Colliers International Director of Retail Leasing, Ben Laycock, said he was excited by the strategy and by the new initiatives bringing people into the City who want to shop, dine, relax and experience Adelaide.

"Attracting new brands to the city will create a stronger point of difference and develop the mix of retailers for the benefit of shoppers," Mr Laycock said.

"Working together, retailers can be involved in guiding this plan forward to deliver positive results for the City as a whole. This is the first citywide strategy and significant first step for our sector."

Rundle Place Centre Manager, Kate Jarman, said the strategy gives the direction and vision needed to build on a strong foundation to grow the retail offer in our community.

"To be competitive in this retail environment, all stakeholders need to work together to ensure the CBD continues to be the best destination for new, innovative and international retailers," Ms Jarman said.

The strategy has been designed to build on the competitiveness of the retail sector and focuses on a number of outcomes, including using technology as an enabler.

More information about the 'Experience Adelaide - Adelaide City Retail Strategy 2015-20' is available from the Adelaide City Council website at <>.

Photo: 'Adelaide General Post Office' / Valter Wei / Licensed under Creative Commons BY-SA 2.0.

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