BRISBANE'S CBD will be home to the largest ibis-branded hotel in Australasia, after Brisbane City Council last week approved the development of a new $90 million, 368-room hotel at 40 Elizabeth Street between Irish Murphy's and the Myer Centre.
Lord Mayor Graham Quirk welcomed the decision and said the entry of Dubai-based Action Hotels into the Brisbane market was further evidence of the confidence being shown by domestic and overseas companies to invest in Brisbane.
Construction of the ibis hotel, which is part of the Accor group of brands, will start later this year and is due to open in early 2016. It is expected that 400 jobs during construction and 80 positions during operation will be created by the project.
"For the past two years our economic development board, Brisbane Marketing, has been spreading the strong message about Brisbane's hotel investment opportunities," Cr Quirk said.
"Brisbane has a very positive hotel investment pitch and continues to grow its reputation as a destination of choice for business, investment and major events.
"As Australia's New World City, Brisbane is attracting new hotel developments and this increased supply of hotel rooms improves our ability to attract visitors, as well as providing many new jobs and opportunities for local businesses."
Accor Pacific Chief Operating Officer, Simon McGrath, said the ibis brand had kept up with the changing expectations of consumers through design-led affordable quality hotels.
"Investors are strongly drawn to the ibis brand as exemplified by three new-build hotels currently in development and the recent opening of ibis Adelaide," Mr McGrath said.
"Once operational, ibis Brisbane Elizabeth Street will employ 80 staff and will add another dimension to the brand growth as the largest ibis hotel in Australasia. We are excited to be part of this key development for Brisbane and look forward to working with AHC on another successful partnership."
Cr Quirk said Accor's commitment to the Brisbane hotel market was outstanding.
"Only a month ago Accor announced their intention to operate two new hotels at Brisbane Airport, one of them being ibis-branded," Cr Quirk said.